Buff City Soap

During my time freelancing with Buff City Soap, I had the opportunity to bring the brand's bold, playful personality to life through design, photography, and creative content strategy. I supported both corporate and franchise teams by producing a wide range of visual assets—spanning in-store displays, digital content, and web visuals—that kept the brand consistent, engaging, and fresh across channels.

Social Media Content Creation

I led end-to-end content creation for Buff City Soap’s corporate and franchise social media channels. My responsibilities included:

  • Product styling and set design for monthly content shoots

  • Setting up and directing studio lighting and composition

  • Photographing products in both lifestyle and flat-lay formats

  • Editing photos and color correcting to meet brand standards

  • Creating static posts, motion graphics, and short-form videos tailored for social engagement

These assets were delivered as full content packages, ready for internal teams to post. I also developed custom visual themes for seasonal promotions and coordinated with the brand team to ensure consistency across platforms.

In-Store Signage & Print Collateral

I designed a wide variety of multi-format signage for Buff City Soap retail locations nationwide for 2024. Projects included everything from window signage, product details, table top signs, and large-scale in-store displays to seasonal signage kits distributed across corporate and franchise stores. I ensured every piece aligned with the brand’s vibrant aesthetic and messaging guidelines while adapting designs for various store formats and regional needs.